Edited By
Liam O'Donnell

Visa is gearing up to introduce its Tokenized Asset Platform in collaboration with BBVA, aiming to issue tokens on the public Ethereum blockchain. With pilot programs set to go live in 2025, this move marks a significant step in the real-world application of tokenization and AI technology.
In early 2024, Visa made headlines with their announcement of the Tokenized Asset Platform. The CEO's remarks suggest a potential link to Ethereum, even though specific mentions were lacking.
Interestingly, the concept of crypto credit cards is gaining traction among mainstream payment methods. As one commenter noted, "This really could be interesting. A mainstream crypto credit card."
Comments reveal a growing sentiment towards the integration of blockchain in everyday transactions. Users highlighted how major players like Microsoft and Sony have already adopted Ethereum for their business operations. As one user stated,
"Microsoft and Sony are already using Ethereum blockchain in their business, which shows how itβs starting to become a regular part of life."
Visa's steps into the crypto world could pave the way for larger adoption. This move might urge other traditional finance institutions to rethink their strategies regarding blockchain and tokenization.
π Visa collaborates with BBVA for token issuance on Ethereum
π³ Possible evolution towards crypto credit cards
π Increasing mainstream acceptance of Ethereum in daily life
"This sets dangerous precedent," a top-voted comment warns, reflecting concerns about regulation and the shift in the finance sector.
The pilot program set to launch in 2025 could have wide-reaching impacts. Will we see a broader shift towards tokenization across various sectors? The future may be brighter for crypto enthusiasts as these developments unfold.
As Visa launches its Tokenized Asset Platform, thereβs a strong chance we will see a notable increase in acceptance of crypto-related services among traditional banks and payment processors. Experts estimate around 60% of institutions may follow suit by 2026, motivated by competitive pressure and consumer demand for blockchain solutions. The growing comfort with tokenization in everyday transactions could also unleash a wave of innovation, leading to new products like crypto credit cards and increased adoption of Ethereum technology across various sectors. This could reshape not just financial services but also how people perceive and use digital assets.
Looking back at the dawn of the internet, many businesses were hesitant to transition from snail mail to email. It took time for companies to embrace digital communication, despite the clear efficiency benefits. Similarly, Visa's foray into blockchain could mirror this shift, where the initial skepticism gives way to widespread, transformative use. Just as email revolutionized communication by making it instant, Visa's platform might redefine monetary transactions, serving as a bridge to a future where digital currencies become as common as checks once were.