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Confusion surrounds kraken's new referral program

Kraken Referral Program Confusion | Users Uncover Two Platforms with Different Rewards

By

Kimberly Lee

May 8, 2025, 11:23 AM

Edited By

Clara Schmidt

2 minutes needed to read

An illustration showing two mobile screens displaying the Kraken and Kraken Pro apps with question marks, symbolizing confusion about the referral program.

A segment of the crypto community is questioning Kraken’s new referral program after discovering differing codes and rewards on its main app and Kraken Pro. This confusion among users in France raises concerns over the efficacy and transparency of the platform.

Key Distinctions Between Kraken and Kraken Pro

Several people have reported noticing that the referral program offers €20 in Bitcoin from the standard Kraken app as opposed to €50 through the Kraken Pro app. As one user posed, "Are the two platforms really separate?" The distinction is critical because it affects the rewards users may earn by referring friends.

Community Response

According to responses from other users, accounts on both apps reflect the same balance. "Funds you deposit, trade, or withdraw on one platform will be shown on the other," a user clarified. However, when it comes to the referral program, each app operates separately. People need to sign up through the app corresponding to the referral code they are given.

User Concerns

Further questions arose regarding what happens if someone signs up with the wrong referral code.

"Are we going to miss the rewards, or would there be an error message?" one commenter asked, highlighting concerns of potential confusion during registration.

Key Takeaways

  • πŸ”„ Users need to ensure they share the correct referral code from the corresponding app to earn rewards.

  • πŸ’° €20 in BTC for Kraken, while users can earn €50 in BTC for using the Kraken Pro app.

  • πŸ“˜ Existing accounts are accessible on both platforms, easing some user worries.

The different incentives between the two may shape how users engage with Kraken, pointing to a larger trend of clarity needed in the crypto exchange space. As this story develops, more people are expected to seek clarity on how they can benefit from these referral programs.

Future Landscape of Kraken's Referral Program

There's a strong chance that Kraken will address the ongoing confusion with its referral program in the coming weeks, particularly as feedback from users continues to grow. Experts estimate around a 70% likelihood that Kraken will unify the rewards structure across both platforms, merging them to enhance user clarity and satisfaction. This would likely be driven by the need to maintain customer trust and streamline user engagement, especially at a time when competitors are increasing their transparency in similar programs. If the company acts quickly, it might also regain any momentum lost during this confusing phase, potentially leading to a surge in new users opting for its services.

Unexplored Lessons from the World of Influencer Marketing

An underappreciated parallel can be seen in the early days of influencer marketing, where brands faced a similar dilemma with different platforms offering varied incentives to influencers. Just like with Kraken's referral codes, these differences often muddled messaging, causing confusion among supporters. Brands that managed to clarify their strategies early, aligning their campaigns across all platforms, not only enhanced their outreach dramatically but also built a loyal customer base. Thus, as Kraken navigates its referral program, its path echoes those early marketing phasesβ€”where clarity is key to unlocking a more engaged community.