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Understanding the network effect in today's economy

Network Effect | Controversy Surrounds USDC Integration on Shopify

By

Tomรกs Vega

Jun 25, 2025, 11:34 PM

2 minutes needed to read

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A growing wave of skepticism is sweeping through forums as merchants face significant barriers in adopting USDC payments integrated with Shopify. The integration, while anticipated, raises concerns over actual accessibility and merchant participation.

Context and Current Sentiments

While the integration of USDC into Shopify was celebrated initially, a critical commentary emerged from the community. Many users expressing their excitement have quickly shifted to frustration upon realizing that merchants need to manually enable the feature.

"Sounds great. Though I was excited for a bit it seems merchants have to manually enable it so effectively zero adoption," one comment reads. This sentiment reflects a broader concern regarding the practical implementation of new crypto payment systems.

Interestingly, Square announced plans to accept Lightning Network payments by default. However, some people remain skeptical about whether these changes will materialize at scale. One commenter pointed out, "Square also said they were going to start taking Bitcoin 11 years ago."

This past experience adds to the doubt surrounding the mainstream acceptance of cryptocurrencies for online shopping. Users are concerned that without clear steps towards integrating popular options like Dash, potential growth will stall.

Key Themes and Takeaways

  • Limited Adoption: Merchants must manually opt-in to enable USDC, causing a lack of enthusiasm.

  • Skepticism About Promises: The community recalls past delays from companies like Square, leading to doubts about new implementations.

  • Preference for Familiar Options: Many users are advocating for established cryptocurrencies, like Dash, over newer options.

"If either of these things do actually happen at any scale, Dash will be the best, and safest way to actually use them."

๐Ÿ”ธ Some issues seem to be driven by usersโ€™ perceptions about reliability in crypto retail.

๐Ÿ”น With BTC payment options promissed for over a decade, skepticism grows.

โ˜‘๏ธ Many voices agree on the need for clear, actionable steps for proper adoption.

As the integration process unfolds, community feedback remains a vital factor in assessing the usability and acceptance of cryptocurrencies in everyday online transactions. Can USDC and other coins effectively penetrate the mainstream market? Only time will tell.

The Road Ahead for Crypto Payments

Thereโ€™s a strong chance that as merchants grow weary of manual processes, pressure will mount for Shopify to streamline the integration of USDC payments. If they respond swiftly, experts estimate around a 60% likelihood that merchant participation could rise significantly within the next year. However, without clear communication and support, itโ€™s more probable that skepticism will continue to lingerโ€”potentially stalling broader cryptocurrency adoption in retail.

A Tale of Slow Adoption in Tech History

This situation bears resemblance to the early days of mobile payments. Just as companies touted the convenience of mobile wallets only to face pushback over complex user setups, crypto payment systems now echo those challenges. Think of how years ago, people hesitated to adopt contactless payments until providers made them seamless and user-friendly. Today's landscape may lead to similar frustrations with USDC and other cryptocurrencies until solutions become straightforward enough for the average merchant and shopper alike.