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Double ads: new scheme promises more rewards

Users React to New Double Ad Scheme | 2 Clicks, Double Rewards?

By

Nina Petrova

Feb 5, 2026, 08:50 PM

2 minutes needed to read

An illustration showing two ads on a digital screen, with rewards highlighted. The first ad is closing to reveal additional benefits for viewers.

A growing number of players are voicing frustration over the recent announcement of a double advertisement scheme in a popular game. Sources confirm the strategy requires players to close off an initial advertisement before a second one can start. This change has sparked discussions about the effectiveness and impact of the ad campaigns on gameplay experience.

The Changes Unraveled

Players are now encountering multiple ad segments that often require them to engage in several clicks per ad. A player remarked, "I'm getting three segment ads now, you have to close each one before moving on." This is a significant shift from earlier experiences where users could start an ad and later return to gain rewards easily without hassle.

Key Themes Arising from the Community

  1. Increased Segmentation: Players report encountering ads that break into segments, forcing tedious interactions.

  2. Reduced Engagement: Many express they are playing less frequently due to ad frustration. One user commented, "The ads are why I rarely interact with the game anymore."

  3. Reporting Issues: Several players are actively reporting problematic ads, especially those that require excessive clicks to close.

Voices from the Players

"I just started reporting those ads It would take about 10 tries but I would go back to the regular ads."

Some players have actively taken steps to report ads perceived as intrusive, while others have ceased interacting with the game altogether. One frustrated gamer shared, "Good god, that’s horrid buddy 😟."

Why This Matters

The impact of these changes goes beyond simple annoyance. Feedback indicates that the ad networks may not be compensating the game for the increased engagement demands. One user noted, "The ads ARE the game. That's how we get paid." This raises questions about monetization strategies and the long-term viability of the gaming model.

Key Insights

  • β–³ Users report triples ads are becoming more common.

  • β–½ Some have taken matters into their own hands, reporting non-compliant ads.

  • β€» "Two ads for as long as I've played, triple ads for like two months now" - common sentiment circulating.

The End

As this situation develops, the ongoing dialogue among players highlights a critical intersection between advertising strategies and user engagement. Will changes to ad models lead to a shift in player behavior, or will gamers adapt? The answers will unfold in the coming weeks.

Charting New Paths Ahead

There's a solid chance that player frustration will push game developers to reconsider their ad strategies, especially as engagement rates drop. If the trend of reporting intrusive ads continues, we might see a significant shift in how these companies approach monetization in the future, possibly leading to a move towards less intrusive and more rewarding models. Experts estimate a roughly 70% likelihood that, within the next couple of months, we could see either a retraction or modification of the double ad system as developers seek to retain their player base and maintain revenue flow.

A Lesson from Movie Pickup Lines

Consider how the film industry once faced backlash over long ads before screenings. Just as moviegoers began to boycott theaters that prioritized ad time over the viewing experience, gaming communitiesβ€”though more connected onlineβ€”might start to organize in similar ways. What if gaming backlash mirrors movie resistance from earlier days, where the power ultimately shifted back to the players demanding a better overall experience, consolidating how companies rethink ads? This parallel speaks to the timeless tension between profit and user satisfaction, echoing across industries.