Home
/
Market trends
/
Current market analysis
/

Addressing claims: do we really lack a marketing team?

Community Voices | Is there a marketing team for this decentralized coin?

By

Nina Petrova

Jan 6, 2026, 01:13 AM

Edited By

Dmitry Ivanov

2 minutes needed to read

A group of professionals discussing marketing strategies in a conference room with charts and graphs on the screen.

A growing chorus of voices from users are challenging perceptions around the marketing efforts of a certain decentralized cryptocurrency. Comments flooding forums reveal a mix of opinions about the project's strategy and its reliance on passionate volunteers.

Volunteers in Action

While many users acknowledge that no formal marketing team exists, they point to the numerous events organized by volunteers. One comment reads, "These guys are volunteers. They have arranged so many events. They are busy on Twitter and YouTube!" It highlights the grassroots approach of promoting the coin, albeit without a traditional budget for advertising.

Critiques of the Current Strategy

Some users argue that the lack of a structured marketing strategy is problematic. "Not every critic about Kaspa is FUD. If I canโ€™t criticize this project about how it lacks on something, then this project already is a failure," stated one investor. This sentiment underscores a desire for improvement and adaptation, especially as competitors seem to be gaining ground.

Decentralization Dilemma

The decentralized nature of the project further complicates the discussion. As one commentator pointed out, "Kaspa is not a business. It's a decentralized coin." This perspective suggests that anyone can take initiative, raising the question: without clear leadership, how can marketing efforts be consistent?

"Dude, Kaspa is decentralized, everyone can become the Marketing Manager. Now stop the FUD," another user urged, reflecting a defensive stance that some hold.

Sentiment Summary

Opinions diverge on the strategy and execution of marketing. While volunteer efforts are praised, the call for structured critique hints at a deeper concern about the projectโ€™s future viability.

Key Insights

  • โšก Volunteer efforts overshadowed by lack of advertisement funding.

  • ๐Ÿ” Users demand constructive criticism instead of dismissing issues as FUD.

  • ๐Ÿ“ˆ Decentralization raises questions about consistent marketing strategies.

The discussion around the project's marketing approach is heating up, revealing both passionate support and critical skepticism among its community members. How will the project adapt to these challenges in 2025?

Forecasting Change: Adapt or Fade Away

Thereโ€™s a strong chance that without a strategic shift, the project will face mounting challenges in keeping its community engaged. Many community members hint at a need for a more structured approach, which could encourage development teams to harness resources more effectively. Experts estimate around a 60% likelihood that increased competition will spur a recalibration of marketing strategies, leading to potential collaborations with influencers in the crypto space or even formalized partnerships with established firms. This could ensure that marketing efforts resonate better with potential investors and supporters, ultimately aiming to solidify the projectโ€™s presence in a crowded market.

Unearthing Connections in Unexpected Places

This situation is reminiscent of local musicians in small towns striving for recognition. Despite their talent, they often rely on grassroots promotion, playing in cafes and sharing performances on social media, much like these dedicated volunteers promoting the cryptocurrency. Just as some of these artists eventually break into larger venues through the support of their community, the grassroots marketing efforts of this project could evolve into a more formalized strategy if they garner enough momentum, reflecting the organic nature of community-driven growth and the challenges that come with it.