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Curve card's cash back rewards are fading fast

Curve Card Users Face Cashback Collapse | What's Next?

By

Nina Petrova

Aug 2, 2025, 02:37 PM

Edited By

Akira Tanaka

2 minutes needed to read

A Curve Card surrounded by icons representing cashback, showing a downward trend, indicating decreasing rewards
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A growing number of users are voicing frustration as cashback options linked to Curve Card are disappearing. Major providers have ceased rewards for transactions routed through the platform, raising concerns about Curve's future utility.

Cashback Crisis

Curve Card was once a go-to for users looking to maximize their rewards. However, recent developments suggest the card's benefits are dropping sharply:

  • Revolut led the way, halting cashback on Curve-linked transactions months ago.

  • Gnosis Pay and Plutus joined the ranks in June, announcing similar cuts.

  • Lastly, reports have surfaced that even more providers have stopped offering rewards without prior notice. This growing trend leaves many questioning the card's overall value.

User Reactions and Insights

Comments reveal mixed sentiments among users:

  • "Still working with Barclaycard Avios and Tesco Bank, enough for me."

  • "Just spoke with support; they are aware and it is getting a fix ASAP! πŸ’ͺ"

  • "I usually use for cashback once a month, so I can't now?"

"A lot of cashback rewards… don’t always work if you use a third-party payment method like Curve," commented a concerned user, highlighting ongoing confusion.

Many have relied heavily on Curve for cash-back rewards. However, as options dwindle, users are left pondering if the card is worth the hassle. The potential end of its main appeal is raising eyebrows and forcing difficult conversations about alternatives.

Key Points to Remember

  • πŸ›‘ Several prominent providers have stopped cashback on Curve-linked payments.

  • πŸ”§ Support is taking user feedback seriously and aims to implement fixes soon.

  • ❓ Users are considering whether alternatives exist to recoup lost rewards.

The timing of these changes is curious as more seek effective ways to balance personal finances. As Curve adapts, will its remaining users continue to stay loyal? Only time will tell.

What Lies Ahead for Curve Card Users?

With cashback rewards dwindling, there's a strong chance that more providers may follow suit, further reducing Curve Card's appeal. Experts estimate that if significant changes aren't made soon, user frustration will likely drive many to alternative platforms that prioritize cashback options. Given the current trend, the likelihood of Curve adjusting its business strategy or enhancing its offerings in response seems essential. If they fail to act swiftly, loyalty among users could vanish, potentially resulting in sharp declines in user engagement and transaction volume.

A Historical Lens on Loyalty Shifts

This situation mirrors the early 2000s when many tech companies struggled with third-party platforms. Take Palm, for example, which was once a front-runner in mobile devices. When app developers shifted their focus to more supportive ecosystems, Palm's user base plummeted. The similar crumbling of loyalty in the face of provider limitations shows that even established names can falter quickly if they don’t adapt. Just as Palm’s decline redefined the mobile landscape, Curve’s current challenges might reshape the cashback environment, pressing both consumers and developers to rethink their relationships.