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Crypto.com hits 100 m users but lacks view engagement

Crypto.com Reaches 100 Million Users | Engagement Woes Continue

By

Chen Wei

Apr 22, 2025, 04:59 PM

Updated

Apr 23, 2025, 06:47 PM

2 minutes needed to read

Graphic showing Crypto.com logo with 100 million highlighted and a low view count for an AMA event
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Crypto.com has hit a notable milestone of 100 million users, but significant engagement issues are raising concerns. A recent AMA with CEO Kris only attracted 0.1% of this crowd, resulting in just 10,000 views over three weeks. This dismal turnout has led many to question the platform's connection with its customer base.

User Sentiment: Skepticism Grows

Forum reactions reveal a wave of disappointment. One commenter summed it up: "People just don't trust the CRO coin after the rug pull that they made." This mistrust stems from past events that have left users wary of the company.

Another remark infectious with skepticism noted the price spike in CRO post-AMA: "It tells you everything. It’s extremely sus." Concerns about transparency and trust run deep.

Concerns Over Alternatives

Some people expressed frustrations with the platform's fees, echoing sentiments like, "I use all 3 but use CDC most cos habit. But I hate it. Just use to on/off fees hurt my belly every time." This highlights a growing discontent with the platform compared to alternatives like Kraken and Coinbase, suggesting users are weighing their options.

Communication Gap

Comments indicate a strong need for better communication from Crypto.com. Suggestions include sending notifications through the app for important updates, as one user stated: "If they gave a notification in the app, maybe most people don't know/care." This underscores a significant gap in user awareness regarding updates that might impact their decisions.

User Engagement Tactics Needed

As disbelief festers, another comment reflected the general apathy users feel towards AMAs, stating bluntly: "I don't give a single f*ck about an AMA." This suggests that many prioritize trading experiences over corporate announcements.

Key Insights

  • πŸ”΄ Only 10,000 views from 100 million users signals serious engagement issues.

  • β›” Mistrust in the CRO coin remains high due to previous issues.

  • ⚠️ Calls for enhanced notification strategies to improve awareness and engagement persist.

  • πŸ’‘ Concerns over fees drive users to reconsider alternative platforms.

Crypto.com faces a critical juncture. With mounting discontent among its user base, the company must act rapidly to regain trust and enhance engagement or risk seeing its milestone overshadowed by user dissatisfaction.