Home
/
Market trends
/
Current market analysis
/

Major bitcoin treasury strategy updates for week 28 revealed

Week 28 | Bitcoin Treasury Strategy Surges with Record Acquisitions

By

Fatima Ahmed

Jul 13, 2025, 05:35 AM

Edited By

Raj Patel

3 minutes needed to read

A visual representation of Bitcoin treasuries showing an increase in Bitcoin holdings with new treasuries launching and companies acquiring BTC.
popular

Bitcoin’s rise in treasury strategies accelerated during the week of July 7-12, with 80 announcements revealing significant activity in the crypto space. A striking 35 companies reported BTC acquisitions, marking a historic week for Bitcoin treasury initiatives amidst a calm purchase period for large strategies.

New Treasuries Emerge

This week saw six new treasuries entering the scene, collectively launching 491.2 BTC:

  • πŸ‡«πŸ‡· Sequans initiated its treasury with 370 BTC

  • πŸ‡°πŸ‡· K Wave Media secured its first 88 BTC

  • πŸ‡¬πŸ‡§ Murano Global Investments began with 21 BTC

  • Additional new players like πŸ‡¨πŸ‡¦ Universal Digital (10 BTC) and πŸ‡ΊπŸ‡Έ Whitepaper studio (1.2 BTC) joined the trend.

  • Notably, πŸ‡©πŸ‡ͺ Nakiki SE aims to establish itself as the first German listed company with a pure Bitcoin strategy.

"This sets the stage for more companies to adopt Bitcoin as a core asset," said a source involved in treasury management.

Future Plans

Looking ahead, 10 future treasury announcements point toward significant investment:

  • πŸ‡ΊπŸ‡Έ ReserveOne Inc. plans a massive digital asset treasury anchored by Bitcoin, valued in the billions.

  • πŸ‡ΈπŸ‡ͺ Hilbert Group has arranged SEK 200+ million ($21 million) to kick off its crypto treasury strategy.

  • πŸ‡―πŸ‡΅ Mac House aims for 1,000 BTC by mid-September, indicating a robust strategy backed by prior fundraising efforts.

Record BTC Acquisitions

A total of 35 companies reported Bitcoin acquisitions this weekβ€”the highest on record!

  • πŸ‡―πŸ‡΅ Metaplanet remarkably added 2,205 BTC, raising its total to 15,555 BTC.

  • πŸ‡¬πŸ‡§ The Smarter Web Company mentioned adding BTC, totaling 1,275 BTC.

  • U.S.-based firm DDC Enterprise added 230 BTC.

Key Figures of BTC Acquisitions:

  • βœ”οΈ 491.2 BTC from new treasuries

  • βœ”οΈ 4,209 BTC from 29 companies

  • βœ”οΈ Future plans projected to buy billions more

What’s Driving this Surge?

The recent increase follows a pause in purchasing from key players, leading to a rush of new and returning investments into Bitcoin. Michael Saylor is credited with pioneering this treasury playbook, which continues to gain traction among corporations.

"People see the value in Bitcoin as a dependable asset in uncertain times," said a crypto analyst.

Takeaways

  • 🌟 38.5% of companies have pledged future investments in BTC, totaling billions

  • πŸš€ Genius Group, previously focused on vast BTC acquisitions, has now set a target of 10,000 BTC.

  • 🌍 More and more firms, like πŸ‡«πŸ‡· Boostheat SA, are adopting Bitcoin treasury strategies with substantial raises.

As Bitcoin continues to establish itself as a foundational asset, what does this mean for the future of corporate finance? Corporations are not just dabblingβ€”they are embracing Bitcoin at an accelerating pace.

Forecasting the Bitcoin Wave

As we move forward, there’s a strong chance the number of companies adopting Bitcoin treasury strategies will continue to rise, likely surpassing 40% in the coming months. Analysts suggest that as Bitcoin stabilizes and gains reputation as a reliable asset, more firms will dive into this space, motivated by economic uncertainty. With corporate interest driven by rising inflation and volatile markets, experts estimate that we could see an increase in BTC holdings by upwards of 50,000 BTC among new entrants alone within the year.

A Refreshing Parallels in Historical Trends

Reflecting on the 19th-century gold rush, where opportunistic miners flocked to California, the current scene of Bitcoin accumulation bears a striking resemblance. Just as those eager individuals sought fortune amid uncertainty and potential, today's corporations see equal promise in Bitcoin. This rush may not yield β€œnuggets of gold” but rather a digital asset portfolio that could redefine financial landscapes. The lasting shift seen then parallels the long-term seismic changes we may witness in corporate finance today.