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American express launches crypto credit card with bitcoin rewards

American Express Teams Up with Coinbase | New Crypto Credit Card Offers Bitcoin Rewards

By

Leonardo Gomes

Oct 23, 2025, 05:21 AM

Edited By

Maxim Petrov

2 minutes needed to read

Illustration of an American Express credit card with Bitcoin logo and Coinbase branding
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A bold move from American Express and Coinbase aims to entice crypto fans. They've launched a new credit card that rewards users with Bitcoin on purchases, stirring conversation among those who are deeply invested in digital assets.

Key Features of the Coinbase One Card

The Coinbase One Card is aimed exclusively at Coinbase One subscribers. Key features include:

  • 4% Bitcoin rewards on purchases.

  • No annual or foreign transaction fees, which is a rare find in the credit card world.

  • Direct integration with the Amex network, streamlining user experience.

Rewards will be deposited into Coinbase wallets, subject to Bitcoin's market fluctuations, raising questions among potential users about the card's viability compared to traditional cash-back options. As one commenter noted, "How so? I'm getting 4% on my purchases and my USDC is also earning while it waits to pay for said purchases."

Criticism and Challenges

Despite the attractive rewards, not all feedback is positive. Some commenters raised concerns about how much needs to be kept on the exchange to earn 4% interest, with a user expressing frustration over Coinbase’s recent market dips: "Coinbase down 8% today on a 0% BTC move."

Additionally, the subscription cost for Coinbase One could be a barrier for many. A user mused, "How much do you have to park on the exchange to earn 4%?"

Community Sentiment

While there is significant excitement for this credit card, sentiment is mixed:

  • Enthusiasts praise the potential for Bitcoin rewards as a step towards mass adoption.

  • Skeptics question the practicality and stability of keeping funds in digital assets given ongoing volatility.

"This sets a dangerous precedent for how we view credit card rewards," cautioned one concerned participant.

Key Takeaways

  • πŸ”Ή The Coinbase One Card targets crypto enthusiasts with significant benefits but comes with caveats.

  • πŸ”Έ Substantial rewards attract attention, but market volatility raises eyebrows.

  • πŸ”Ή "No annual fees" is a sweetener that could shift traditional credit card usage.

This latest venture marks an intriguing intersection of traditional finance and the burgeoning world of cryptocurrency. Will this trend spur competition among financial institutions? Time will tell.

Predictions on the Horizon

Given the growing interest in cryptocurrency, there’s a strong chance we’ll see more financial institutions exploring similar partnerships to attract customers. Experts estimate around 60% of banks may consider launching crypto-related products within the next two years. This trend is fueled by consumer demand for innovative financial solutions. Should Bitcoin continue its recent upward trajectory, we can expect an influx of competition and perhaps better rewards structures as firms seek to capture market share from each other, which would shift the landscape of credit card offerings significantly.

A Lesson from Music Streaming

A distinct parallel can be drawn to the transition that music streaming services experienced a decade ago. Back then, traditional CDs faced mounting pressure as services like Spotify offered consumers easy access to vast libraries for a fraction of the price. The initial skepticism over streaming, particularly concerns about quality and reliability, mirrors today’s debates around crypto-backed rewards. Just as early adopters of streaming reshaped how we consume music, this new credit card could redefine our relationship with money. It demonstrates how consumer behavior can rapidly shift when presented with attractive, user-friendly options, paving the way for what may become the new norm.